In EU countries, Google changed the label of the Top Free Apps to read “Top Apps,” and changed its Top Free Games section to just “Top Games,” as it moved towards compliance with the new guidelines. Instead of free apps being labeled as “FREE,” the download button now reads “GET.” The change likely has to do with increased pressures from the European Commission, which this summer, succeeded in forcing Google to relabel apps that offer in-app purchases. Across the iTunes and Mac App Stores today, a minor but also notable change is taking place with regard to how Apple is marketing its iOS and Mac applications.
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